Brands2Life wins major UK brief with Xero

London, UK – 28th October 2021 – Brands2Life has won the retained UK agency brief with global small business platform, Xero, following a highly competitive tender process.

Xero is one of the defining companies of the SaaS era. Its beautiful cloud-based software connects people with the right numbers anytime, anywhere, on any device. For accountants and bookkeepers, Xero helps build a trusted relationship with small business clients through online collaboration. Since launching in 2006, it’s grown from a handful of small businesses in New Zealand to more than 2.7 million+ subscribers globally.

“We’ve admired Xero for a long, long time,” commented André Labadie, MD, Business & Technology at Brands2Life. “Since the early days when it completely disrupted the accounting software market, both its brand and its commitment to helping small businesses succeed have really stood out.

“After what’s been a bruising 18 months for many UK small businesses, there’s a huge opportunity to shine a light on the challenges they’re facing and to tell positive stories about how, powered by technology and hand in hand with their accountant partners, the sector’s rebuilding with resilience.”

“We saw some impressive pitches from a number of agencies, but Brands2Life’s stood out from the field,” said Adam Keal, Director of Communications, Xero. “Starting with a very clear strategy and which carried though into creative campaign ideas, it was completely integrated, and ambitious to boot.

“Small businesses and accountants are absolutely core to the post-pandemic recovery, and we’ll be backing them every step of the way. The Brands2Life team clearly marries deep knowledge of the space with a focus on results and we’re really excited to get going on some major campaigns that will further set Xero apart from the pack.”

Labadie continued: “We’re clear in our desire to work with brands that are transforming our world, and few fit the bill quite as well as Xero. We can’t wait to partner with its first-class in-house team and do brilliant work together.”