Brands2Life lands Hope&Glory lead to drive consumer offering

Laura Sibley joins as Managing Director of the firm’s award-winning consumer division

London, 6 October 2021 – Brands2Life has added further firepower to its consumer practice with the hire of Hope&Glory Board Director, Laura Sibley as Managing Director.

She has solid additional agency credentials working at Kazoo and with Mark Borkowski for several years plus stints in-house at leading tech powerhouses Sony and Samsung.

Agency-side, Sibley has driven award-winning work across multiple sectors, with her past client roster including – Sony, Pokémon, BT, Freesat, eDreams Odigeo, Norwegian Cruise Line, SEGA, RealD Cinema, the Tessa Jowell Foundation and Buzz Bingo. The majority had integrated communications at the heart of the activity; and spanned either UK, across Europe or Globally.

During her time at Hope&Glory, Laura led the team on impactful work including the #BlockNoiseWithSony campaign, pairing up the ‘Four Lads in Jeans’ with the brand’s noise cancelling headphones, the Pokémon GO ‘Pokémon Planet’ global ad campaign and the launch and growth of the Alpha Universe online community – telling the story of Sony’s photography ambassadors through written and video content.

Sibley will join the Brands2Life board, and her role will see her run the ambitious consumer team of 15 staff with the aim to grow the arm of the business in line with the company’s wider goals.

Giles Fraser, Co-Founder, Brands2Life said; “Consumer work has always been integral to Brands2Life, and we have some amazing clients on our roster. With our BETTER STORIES | BIGGER IMPACT proposition we are well-placed to transform the strategies of consumer brands and give them cut-through in the online world.”

“Laura is a brilliant hire. She brings a fantastic mix of consumer, integrated communications and creative agency experience combined with an agility and insight to work across such varied client sectors and markets. She’s worked on some of the best brands in the business and the results speak for themselves.”

Sibley adds, “I’m excited to join an independent agency with a big heart – one that cares both for its teams and clients, which is evident through its ‘best places to work’ accolades and campaign work recognition. Brands2Life is still growing and breaking new ground with innovative approaches after 21 years in business so it is certainly doing something right, and I cannot wait to get stuck into building upon that foundation.”

“As a consumer team, we’re not going to ‘box tick’ results, we’re going to deliver results that make a tangible difference to the businesses that we work with. The media and marketing landscape is continuing to change at pace; and I intend to make sure we’re ahead of the game so that our clients can continue to take centre stage.”

Sarah Scales, Co-Founder, Brands2Life comments, “This is an important role and one that outlines our commitment towards delivering and driving our agency strength in consumer communications; and with Laura at the helm, we’re excited about this next step.”


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Emily Reid