Brands2Life creates COO role and appoints new CFO

London, UK – 9 September 2021Brands2Life, PRWeek’s Large Agency of the Year 2020 has strengthened its agency leadership team promoting CFO, Tim Spink to Chief Operating Officer (COO) and appointing Sarah Welham as its new Chief Financial Officer (CFO).

Tim has led Brands2Life’s Finance & Operations team for over 12 years. In the newly created role, Tim will be focussed on developing and managing all aspects of Brands2Life’s business performance as it moves into its next phase of growth. He will be responsible for the continued growth of Brands2Life’s operational performance across the group in Europe and the US.

In his role as CFO, Tim played a key role in the agency’s transition to becoming a majority Employee Owned Trust (EOT) in 2020, making Brands2Life the UK’s largest EOT communications agency.

Tim will also continue to oversee Brands2Life’s 20-strong Operations team including Finance, IT, Marketing & New Business and People & Recruitment teams.

With over ten years’ experience, Sarah joins Brands2Life from creative agency, Iris Worldwide where she held the position of Group Finance Director. Sarah will take over the role of CFO and report directly to Tim. Sarah will be responsible for the Group financial reporting, performance of the finance team and will be working closely with Brands2Life’s Co-Founders and board directors to ensure financial management excellence across the agency.

Giles Fraser, Co-Founder said, “We’re very pleased to be able to promote Tim into this new role. As the business moves beyond £20m in revenues we need someone who can evolve and manage our business policies and processes in Europe and the USA. Tim has done terrific work in shaping and leading our finance team over the years so he is the ideal candidate. With Sarah Welham’s arrival we know we have a best-in-class team in place for the next chapter in Brands2Life’s journey.”

Tim Spink, COO said, “I’m delighted to have Sarah join us, she will be an excellent addition to the management team. The creation of my new role to COO signifies Brands2Life’s bold growth plans as we continue to work with world-leading brands offering best-in-class servicing. I’m looking forward to leading our efforts in furthering our agility and responsiveness to meet the needs of the ambitious brands of today and the future in these fast-changing times.”

Sarah Welham, CFO said, “I’m really excited to be leading Brands2Life’s talented finance team and to be joining such a forward-thinking agency so invested in its people-first approach. I’m looking forward to the opportunity to supporting the business deliver financial management excellence.”