Brands2Life appoints Head of Social Strategy

London, UK – 26 July 2021 – Brands2Life has strengthened its digital team with the appointment of Sophie Crossley as Head of Social Strategy. In the newly created role, Sophie will be responsible for overseeing the strategic direction of the agency’s growing social client roster, including Vodafone, LinkedIn and HRA Pharma.

With over 15 years’ experience working with global brands across a variety of industries, Sophie brings a wealth of social insight and expertise to the role. Prior to joining Brands2Life she was at We Are Social where she led HSBC, YouTube, Heinz, Expedia and LEGO, before contracting at JWT to drive the social strategy for IKEA.

Brands2Life’s digital division has seen huge growth in the last 12 months, recently winning Best In-agency Team at the 2020 and 2021 UK Social Media Awards. The 25-strong team includes influencer, paid media and film experts who work hand in hand with the agency’s communication teams to deliver Brands2Life’s BETTER STORIES | BIGGER IMPACT proposition.

Sophie worked with Brands2Life throughout 2019 as a consultant, playing a pivotal role in shaping their social approach. She will join the Senior Leadership Team and be responsible for growing the agency’s social strategy offering as well as working closely with clients to deliver impactful social strategies, both globally and locally.

Kinda Jackson MD Digital & Influencer said, “Sophie has been an integral part of shaping our social strategy offer and playbooks for key clients such as Vodafone, Lundbeck and Get Your Guide. We are excited to be taking our offer to the next level by marrying data and insight to produce impactful and best in class social strategy. Sophie is the perfect person to lead the charge by using her extensive knowledge and craft to shape and embed strategies for existing and new clients”.

Sophie said, “I’m so happy to be joining Brands2Life – they act as true partners to their clients and their passion and commitment to helping brands transform the world means it’s a fantastic place to work in social. I’m looking forward to helping build the agency’s social offering and deliver social strategy that will provide real impact for our clients.”