London, 11th December, 2019 – Brands2Life has been selected by Olympus Medical UK, leaders in optical and digital precision technology, to bring to life its purpose of ‘making people’s lives healthier, safer and more fulfilling’.
Olympus Medical has a long-established heritage as pioneers in medical imaging allowing healthcare professionals to ‘peer’ inside the body, using endoscopic procedures. Its focus on early detection and minimally invasive treatment has advanced patient care and outcomes for a broad range of diseases including within the field of gastroenterology, urology, gynaecology and general surgery.
Brands2Life’s appointment, which follows a four-way competitive pitch, will see the agency support a number of assignments across specialties including thought-leadership, social strategy, influencer and stakeholder engagement and the development of product specific campaigns.
Georgina Kimberley, Marketing Team Leader at Olympus Medical commented “Brands2Life impressed us from day one with their passion, insight and creativity. We are ambitious to drive our reputation and having a strong agency partner is critical for our success.”
Emily Thomas, Managing Director of Health & Wellbeing at Brands2Life added “Vision is the catalyst in healthcare, the sight and certainty that supports so many clinical decisions and patient care. We’re delighted to be working with Olympus Medical to help bring their stories to life.”
Brands2Life’s Health & Wellbeing practice has enjoyed strong growth since it launched under the leadership of Emily Thomas just over a year ago. Olympus Medical joins a client portfolio which includes Hologic Diagnostics, CynoSure Medical Aesthetics, BBI Healthcare, Bayer, Optibac, 23andMe and HeartFlow.
To support this expansion, Darren Foan, previously of Spink and Pegasus, has joined as a Practice Director, adding depth to Health & Wellbeing with his experience in driving integrated campaigns for consumer health, medical device and pharma clients.
Brands2Life’s Co-Founder, Sarah Scales commented “We are thrilled by the successful start that Health and Wellbeing has had. Emily is a consummate professional and together with her brilliant team is delivering exceptional work for clients. This is just the beginning for health at Brands2Life and we have exciting plans ahead to continue to grow our offer.”