I have been working in the comms industry for over 25 years and still love every minute. The industry has changed significantly since I started my career but the most exciting development is that comms is now seen as one of the most important elements of the marketing mix. My day is very varied as I work across corporate, consumer and b2b clients in FMCG, retail and technology as well as leading the agency. I do everything from strategy development to issues management, and brand building to reputation protection. I am extremely proud of Brands2Life, it’s a great agency, with fantastic people – I feel very lucky to be a part of it.