Brands2Life becomes majority employee owned business to drive next stage of growth

London 19th August – Leading independent communications agency, Brands2Life – ‘The Agency for the Brands Transforming Our World’ – announces today that an Employee Owned Trust (EOT) has acquired a majority of the shares for and on behalf of the staff.

Co-Founders Giles Fraser and Sarah Scales will continue to lead the business and will remain the agency’s largest individual shareholders after the EOT.

Giles and Sarah commented, “We’ve always said that our staff are our biggest and most important asset – that’s why we put them into our corporate identity two years ago – so this move will enable us to further reward and motivate everyone here. It also gives everyone at Brands2Life even more opportunities to contribute to the performance and future growth of the business. At a time when agencies are being challenged more than ever, we think that collective ownership gives us the best possible platform to grow and thrive in the years ahead. In our 20^th year we’re really pleased that we’re able to take this next step.”

An EOT enables businesses to give staff greater involvement in the business and share in the future value. With a long track record of on-going staff feedback and involvement – recognised by multiple PR Week Best Place to Work Awards – Brands2Life already has a high degree of employee input into its strategies and plans so this move will give it further momentum.

Brands2Life was advised by BDO and Osborne Clarke International Legal Practice.