LinkedIn Sales Solutions: Get Closer
Brands2Life has worked with LinkedIn for five years and in August 2017, we were appointed to handle the global brand awareness brief for its customer lead generation solution – Sales Navigator – following a three-way competitive pitch. Our remit is to increase unaided brand awareness for LinkedIn Sales Navigator amongst sales professionals across the US and EMEA.
Our integrated strategy focuses on communicating the unique proposition of Sales Navigator – that the product gets you close to all the right buyers, at the right time. The account spans creative, video, media planning, strategy and buying including out-of-home, social media and internal communications.
“We’re delighted to have chosen Brands2Life as our agency of record for LinkedIn Sales Navigator. Having worked with LinkedIn for many years, the team at Brands2Life really understand our brand and where we sit in the marketplace. We were very impressed with their creative response, which showed a true understanding of the product’s benefit, supported by a solid multi-channel strategy recommendation.”
– Keith Browning, Senior Manager, Global Brand, LinkedIn Sales & Marketing Solutions