Universal Robots collaborates with Brands2Life

London, 25 May 2022Universal Robots, the pioneering Danish robotics company, has appointed Brands2Life following a competitive pitch process to elevate its brand in the UK.

Universal Robots is an industry leader in innovative robotic engineering, producing collaborative robots, known as ‘cobots’, that work safely and efficiently alongside human teams and allow for automation at scale.

At a time when many businesses are struggling with labour shortages, Brands2Life’s remit will focus on highlighting the contribution automation can make to productivity and how humans can benefit from working with Universal Robots’ cobots to remove the repetitive, manually laborious and intensive parts of manufacturing work in particular.

“Brands2Life came highly recommended by one of its partners in its Global Network and we were very impressed by the team’s understanding of our communications challenge. In particular, the team’s creativity shone through in their proposed solutions to elevate our brand in the UK and further afield through earned and owned communications. The agency also offers a unique approach to integrated marketing, giving us scope to further engage with our target audience effectively.”

Fleur Nielsen, Global PR & Communications Manager at Universal Robots

“Universal Robots stands for quality, designing the best cobots that can help small businesses and manufacturers to improve productivity, close the labour gap and attract new talent. We want to help them further raise awareness of their technology with powerful storytelling and effective communications. Marrying our experience of working with tech and robotics companies with our Better Stories, Bigger Impact approach, we are excited to get started.”

Fiona Goldsworthy, MD, Business & Technology at Brands2Life

With Universal Robots, Brands2Life adds to its ever-growing portfolio of cutting-edge brands that are transforming the world.