The Tech Podcast Opportunity

For privately held companies

Podcasting is one of the most effective ways to reach senior business audiences, with 78% of senior executives listening weekly and spending more than 54 minutes a day with the format.

To accurately chart the opportunity for privately held tech companies, we used AI to analyze 96 leading technology, business, and finance podcasts spanning nearly 1,200 episodes, or well over a month of nonstop listening. The result is a clear picture of which shows are built for founder and executive voices, and which ones are not.

There is tremendous opportunity here for marketers that understand the needs of hosts and listeners.

If you’d like the full report, including the list of podcasts that offer the strongest opportunity for privately held technology CEOs, get in touch.