Paritee strengthens data, AI and analytics capabilities with appointment of Elizabeth Gladwin as Chief Data and Innovation Officer

London/Oslo, March 26, 2026 – Paritee, the fast-growing international communications and advisory firm, today announced the appointment of Elizabeth Gladwin as Chief Data and Innovation Officer, accelerating the group’s capabilities in AI-led innovation, data-driven communications, and strategic intelligence.

Gladwin joins Paritee as a recognised leader in data, AI and technology in marketing and communications, with a track record of building next-generation analytics and innovation functions at global scale. She most recently held a senior leadership role at global communications firm Weber Shandwick, where she led a multimarket team of insight specialists, analysts and researchers. Her experience spans audience intelligence, influencer analysis, channel analytics, advanced measurement solutions and applied AI pilots, turning deep learning, mathematical modelling and large-scale experimentation into repeatable solutions and signature products.

Gladwin will lead the development of Paritee’s AI, data, analytics and strategic intelligence capabilities, working closely with teams across the network to embed advanced analytics and automation into communications strategy, corporate advisory and brand work. Her role builds on Paritee’s existing strengths, including Truth Consulting, led by CEO Matilda Andersson, the group’s specialist research and intelligence practice, and the Paritee AI Hub, headed by Henrik Ebbesen. Together, these capabilities apply artificial intelligence and advanced analytics to communications, stakeholder intelligence and decision-making.

“Communications today is being reshaped by AI and data, from how insight is generated, to how ideas are created, to how impact is measured” said Elizabeth Gladwin. “Paritee is entering  an era where it can build data and AI capabilities as a modern network from the ground up, designing AI first ways of working rather than retrofitting legacy systems. I’m excited to join at this stage of Paritee’s growth journey and help scale the next generation of AI, data and technology capabilities across the network, so every agency, in every market, can use intelligence to deliver smarter, faster growth for clients.”

“Elizabeth brings exceptional experience in analytics, AI and strategic insight,” said Jonas Palmqvist, CEO of Paritee. “As our clients navigate increasingly complex environments, the ability to combine creativity, communications expertise and advanced data analysis is becoming a decisive advantage. Elizabeth will play a central role in building these capabilities across Paritee and in ensuring we are uniquely positioned to help clients harness AI responsibly and at scale.”

Gladwin will be based in London and will work across Paritee’s growing international network.