Great expectations: Harnessing the power of genAI content for patients

As part of our PharmaConnect series, where we explore the transformation of healthcare communications in the tech era, Brands2Life hosted a roundtable event in partnership with The Patient Association to explore the opportunities generative AI presents for patients in relation to health information.

Our summary report captures the main points raised and provides suggestions to ensure we continue to educate and empower patients on their healthcare journeys, using AI as a ‘power tool’ within the current framework and solutions that exists.

If you have any questions on how this could be applied to elevate your patient engagement strategy and ongoing advocacy efforts, please do get in touch with our Head of Pharma, Isabelle Scali, who would be happy to chat in more detail.