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London, UK – 26 September 2024 – In a competitive pitch against seven other agencies, Brands2Life has won a brief from Hitachi ZeroCarbon, a subsidiary of Hitachi, to raise brand awareness and drive demand generation.
Hitachi ZeroCarbon’s mission is to accelerate the transition to ‘a zero carbon world’ and its priority is accelerating the transition of public transport and commercial fleets to electric vehicles. Brands2Life will focus on elevating awareness of its brand, products, solutions and projects in target markets, primarily EMEA and APAC before looking at North America. The agency will help attract prospective customers by telling the brand’s story and deepening existing relationships; delivering leads within target key accounts and providing sales with opportunities to connect with them. Its core proposition is to form long-term partnerships in sectors where it develops EV transition strategies, charges fleets, finances and extends the life of vehicle batteries and de-carbonises entire depots.
“We’re committed to driving the transition to a sustainable, low-carbon future, and we’re thrilled to partner with Brands2Life to amplify our message and drive our pursuit of global growth to the next level,” said Nathan Hatch, Head of Marketing and Communications, Hitachi ZeroCarbon.
“Brands2Life’s innovative approach and proven track record in the sustainability sector are perfectly aligned with our vision, and their fierce passion and dedication to helping us achieve our vision for a zero-carbon future shone through throughout the process. We’re very excited to work together to propel more firms to action, enabling the green transition, and showcasing Hitachi ZeroCarbon’s cutting-edge technologies. We’re setting out to transform the future of mobility, and Brands2Life was a perfect match for that ambition.”
“We’re thrilled to partner with a brand that not only embodies innovation but is also leading the charge towards a sustainable future. This collaboration perfectly aligns with our mission to work with brands that are actively transforming our world,” says Tim Corcoran, MD of Marketing & Creative Services at Brands2Life.
“We look forward to matching our passion with Hitachi ZeroCarbon’s expertise to further accelerate their impact. We can’t wait to get started.”
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