Don’t undermine all your good work creating content that doesn’t perform and your audience can’t find. If your brand isn’t in the room, how can you expect your audience to hear you, never mind buy you?
Search is an important gateway for brands, directing potential customers to online content and driving sales impact. In fact, 60% of marketers say that inbound (SEO, blog content) is their highest quality source of leads. (HubSpot)
But for brands to see success, they need to show up on the first page of search results.
Not thinking about how to optimise content for discoverability is a potential blind spot in delivering impactful full-funnel marketing. Content created across teams and touchpoints needs to be complementary and serve the journey we have created for our audience. Siloes get in the way of doing this successfully.
An integrated approach can unlock bigger impact across all online content & its success relies on multiple teams working to one shared vision. Our new comprehensive guide – SEO: An integrated approach to deliver bigger impact – will give you actionable, practical steps to delivering an integrated approach across earned and digital brand storytelling for discoverability and business impact.
Download our guide here for more actionable tips. If you like what you see and want more information, then please get in touch here.
Brands2Life has been partnering with the brands transforming our world to create better stories with bigger impact for over 20 years. We transform their communications and marketing strategies to put digital & social at the centre. We are #1 in UK tech and home to over 100 of the world’s most innovative and disruptive brands.