Clue CEO Clare Elford on the hidden tech powering investigations worldwide

In this episode of Brands Transforming Our World, Giles Fraser and Rory Cellan-Jones are joined by Clare Elford, CEO of Clue Software, the investigation and intelligence platform helping organisations protect society from harm.

Clue’s software underpins the work of teams tackling everything from fraud and corruption to safeguarding, sport integrity and organised crime. Under Clare’s leadership, the company has evolved from a niche tool into a purpose-driven global SaaS platform trusted by governments, nonprofits and major sporting bodies.

In this episode, we explore:

• The realities of building a family business into a global tech leader
• How Clue rebuilt its platform to meet the needs of modern investigations
• The growing role of AI in amplifying threats and why prevention matters more than ever
• What organisations really need to manage intelligence effectively
• Clare’s reflections on leadership, teamwork and building a mission-led business

Listen on Spotify, Apple Podcast, and wherever you get your podcasts.

Each month, Giles Fraser and Rory will quiz a different tech industry leader. We’ll be hearing their personal stories, what it takes to run the world’s most innovative companies, and how these brands are transforming our world.