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Vista Health faced low brand awareness for its preventative diagnostics – particularly among midlifers – in a market where price and speed often drive choice. To shift perceptions, Vista Health set out to redefine self-referral diagnostics, showing how they help people navigate life’s changing health moments with clarity and confidence. We wanted to reframe midlife not as a crisis, but as a pivotal stage when many people experience real changes in their health and need greater clarity.
Our integrated, multichannel campaign launched the Midlife Clarity Index – a study of 7,000 adults benchmarking lifestyle factors such as diet, exercise, alcohol, stress and sleep to identify who needs health clarity.
For the campaign, we created a hero AI-generated film sharing real patient stories, while protecting patient confidentiality, supported by out-of-home activations in London and Manchester, paid social across META and LinkedIn, and targeted earned media outreach. Emotional yet data-led, the campaign encouraged people to seek midlife clarity through a scan or health check.
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