Sectors
Capabilities
Specialisms
Tetra Pak set out to highlight a major reforestation project: the restoration of 7,000 hectares of Brazilian forest. The challenge was to convey this impact in a way that felt vivid, tangible and emotionally powerful. To achieve this, the solution had to go beyond corporate communications: it needed a bold creative campaign that could cut through, inspire global audiences and reinforce Tetra Pak’s position as a sustainability leader.
We identified that the most powerful way to connect was to bring reforestation into audiences’ everyday world. Showing nature thriving in familiar built-up areas would have the greatest emotional pull. Using creative research and audience insight, we landed on a powerful concept: what would three of the world’s most recognisable cities, New York, London and Rio, look like if they were reimagined with 7,000 hectares of new greenery?
Our creative team meticulously built digital animations and stills layer by layer. Each cityscape was transformed with rich vegetation, urban biodiversity and a sense of natural harmony. Every animation took over 40 hours to complete, ensuring photorealistic detail and emotional impact.
To amplify reach, we activated the content across a mix of paid and organic social, targeting sustainability-minded audiences worldwide with messages of hope, innovation and tangible climate action.
Audiences responded positively to the unexpected creative approach, helping shift perceptions from industrial to inspiring.
See all