Our challenge was to launch the latest iteration of LinkedIn’s global brand campaign, ‘In It Together’, with an experiential activation that got people talking both online and in press. It needed to serve two purposes – position LinkedIn as the place to get you the right job, and demonstrate that its diverse community of professionals could get you there.
We took a British institution, cherished for its social and communal environment – the pub – and opened our very own, ‘The Linked Inn’. Our pop-up pub was created to enable young professionals to socialise with their professional community over a drink, and even land themselves a job.
We served ‘career advice on tap’ from LinkedIn experts who were on hand for profile advice, and provided the opportunity to have a your profile picture taken by a professional photographer.
Best of all, our daily ‘live jobs’ specials board featured a host of real vacancies from some of the UK’s top companies including Amazon, John Lewis Partnership, Visa and ASOS – punters were able to speak to the recruiters and hiring managers and potentially secure themselves a formal interview.
A media partnership with LADbible, influencer engagement and a targeted promoted social posts ensured career builders in the capital knew of the opportunity.
The event was over subscribed with 200 people walking through the doors of The Linked Inn over two days (twice the target amount) with over 9000 views of the Eventbrite page. Influencers helped drive the conversation by sharing photos of their profile pictures on their pints. The concept captured the attention of consumers and press alike, with Shortlist claiming The Linked Inn ‘has the best name it could possibly have!’.