LinkedIn: The Job Shed

CHALLENGE

Communicate the message of LinkedIn’s TV ad – a little can lead to a lot – and bring to life its associated plant metaphor in earned media.

APPROACH

As the UK emerged from its third lockdown, we opened the doors to The Jobs Shed – a socially distanced careers event from LinkedIn designed to help people get their professional lives back on track after an incredibly challenging time.

We gathered careers experts, LinkedIn advisors, five recruiting companies, and a professional headshot photographer on the rooftop of the Ham Yard Hotel to give professionals the ‘tools’ they needed to ‘grow and nurture’ their career – all in a visually striking setting that reflected the TVC.

We profiled the event through listings media, conducted consumer research to underpin national feature stories and radio interviews and extended the reach through a Stylist media partnership, as well as support from Instagram, LinkedIn (and for the first time) TikTok influencers.

IMPACT

In addition to hero feature coverage on the Mail Online and Refinery29, we secured a three-minute branded broadcast segment on BBC London captured at the event. The reaction from the 60+ attendees was also universally positive – noting how enjoyable it was to be ‘out in the real world again in a safe and engaging space.’

31  pieces of coverage | 3-minute branded broadcast hit on BBC London | 340K organic social reach 

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