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In November 2020, after working with Vodafone Business to develop a digital communications strategy and social playbook, we were tasked with running and developing monthly long-form and short-form social content for V-Hub, Vodafone Businesses’ recently launched microsite developed specifically to support SMEs. The challenge was not only that we needed to create content that transformed audience perception of the brand and drove traffic to the website in an already crowded market of SME advice, but also that it was relevant and translated for the various markets in which V-Hub was live (UK, DE, ES, IT).
We started by building a content strategy and monthly plan around SME audience needs and search functionality, aligned with the key content pillars identified. We then developed and executed 8+ monthly pieces of long-form V-Hub content ranging from blog, infographic, thought leadership and video style content, driving awareness and supporting long-tail objectives.
This involved managing content delivery from ideation through to translation, and delivery to all markets. We also implemented data-led decisions using social listening, Vodafone reporting and industry insights when developing content.
Over time we refined and improved reporting capabilities and developed the V-Hub dashboard to further inform content decisions. This included working with the Vodafone business UX team to refine website functionality and build more interactive formats for future V-Hub content.
Lastly, we ran an influencer content series, featuring influencers from all key markets, and developed a social approach and supporting creative to promote the V-Hub content across markets social channels.
Since Brands2Life has taken over the content development and management for V-Hub, it has gone from strength to strength. V-Hub has now expanded its reach and has been launched in eleven markets. Brands2Life manages the content development, delivery and market involvement. In addition, after the first 6 months, Brands2Life carried out a full audit to redefine V-Hub’s content pillars and strategy which has now been implemented across all markets.
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