London, 02 October 2018 – Brands2Life has appointed digital specialist, Kinda Jackson as Managing Director, Digital. Kinda joins the agency from international public relations agency, MSL where she previously held the position of Head of Digital.
Whilst at MSL, Kinda built the agency’s influencer marketing offer and worked on a range of consumer and corporate client campaigns, including the London launch of the award-winning P&G femcare #likeagirl. She also worked with global brands Cartier, Danone, Nestle, Netflix and Renault. Prior to her role at MSL, Kinda spent over eight years at digital agency, Agency.com, where her clients included BT, the COI and John Lewis.
At Brands2Life, Kinda will sit on the agency’s board and take over the management of an award-winning 20+ strong digital and social team. Kinda will be responsible for driving business growth in the digital team as well deepening its expertise to broaden Brands2Life’s integrated offer. She will also work closely with clients across the agency to continue to evolve their communications.
Giles Fraser, Co-Founder said of the appointment, “Kinda is an exceptional digital and social specialist and we are thrilled she has joined us. She has proven experience across new media, interactive marketing, content marketing, social media and influencer marketing that will extend our capabilities further. Our record for delivering truly integrated campaigns has struck a chord with our clients and the addition of Kinda’s expertise will help us build on our industry-leading offer for our clients and beyond.”
Kinda said, “I have admired Brands2Life’s growth and ambitious approach to innovation for a long time as well as its commitment to crafting creative and integrated campaigns. I’m really excited to join such a talented team and enhancing our digital marketing offer.”