Marketing in Transition

Cybersecurity: The CMO’s New Frontline in Protecting Brand Trust

In a world where every click, connection and campaign depends on trust, cybersecurity has become the CMO’s new frontline. Our latest Marketing in Transition report, authored by Michael Bartley, explores how marketing leaders are responding to the growing threat of cyber breaches – and how resilience is fast becoming as critical to brand value as creativity or purpose.

With outages grounding airlines and ransomware attacks hitting supermarkets, cyber incidents now shape headlines, investor calls and customer loyalty. Nearly half (45%) of CMOs across the UK, France, Germany and the US see a cyber breach as the single biggest threat to their brand’s long-term growth.

But amidst this risk, opportunity emerges. The most forward-thinking CMOs are turning cybersecurity into a competitive advantage, building trust through transparency, partnering with CIOs and CISOs, and stress-testing their crisis response just as rigorously as their next campaign.

Our latest Marketing in Transition report shares:

Exclusive insights from our international survey
Lessons from real-world breaches and brand responses
Practical guidance for embedding cyber resilience into your brand strategy

Read the full report below.