Lidl GB appoints Brands2Life as Corporate Communications and Public Affairs Agency

London, UK – 19 August 2025 – Lidl GB has appointed Brands2Life to drive its corporate communications and public affairs activity, following a competitive pitch process.

As the UK’s fastest-growing bricks-and-mortar supermarket[1], now the fifth-biggest in the country[2], this new partnership will see Brands2Life focus on building and maintaining a reputation for Lidl that is commensurate with its economic and social impact across the nation.

The integrated programme will include the development and activation of Lidl GB’s corporate communications strategy and hero campaigns, alongside the management of government and media relations, leadership communications and issues mitigation.

In July, Lidl was named Grocer of the Year at the annual Grocer Gold Awards, in recognition of its growth and its commitment to offering high quality food at affordable prices.

Carolyn Irwin, Managing Director of Corporate & Responsible Business at Brands2Life, says: “To be appointed by Lidl GB is an absolute privilege. It’s one of the most exciting, category defying businesses out there and to be entrusted with its corporate and public affairs brief is an honour. Brands2Life is the agency for the brands transforming our world and there are few better examples of this than Lidl. We can’t wait to shape its narrative and propel its reputation as the brand continues its extraordinary growth trajectory.”

Georgina Hall, Director of Corporate Affairs, Lidl GB, says: “We were incredibly impressed by Brands2Life’s commitment to the process, not to mention the passion of the team. It was clear that they’d really immersed themselves in our world, getting under the skin of what really matters to us as an organisation, demonstrated by the ideas that they presented. Their creativity, storytelling and political capabilities really shone through. This is an incredibly exciting moment for Lidl as a business, and we’re looking forward to having Brands2Life on board to support us as we embark upon the next phase of Lidl’s growth and expansion across Britain.”

[1] https://www.kantar.com/uki/inspiration/fmcg/2025-wp-consumers-shopping-little-and-often-as-temperatures-and-prices-rise

[2] https://www.thegrocer.co.uk/news/lidl-overtakes-morrisons-to-be-uks-fifth-biggest-supermarket-in-food-and-drink-sales/707675.article