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I’m a strategic digital marketing and communications specialist with over 20 years of experience. A mix of pure play digital, marketing and PR experience allows me a 360° approach to digital, social and content strategies and communications. I lead digital communication teams who help brands build and manage their digital presence through insight driven storytelling, influencer relations and contagious content creation & management.
Since I joined Brands2Life four years ago I have tripled the size of our digital and social team and won multiple agency and campaign awards along the way. Last year we won over 10 campaign awards for our LinkedIn Changemakers. Working with my board colleagues I have been able to make digital a core part of every major client’s budget.
I play a key role across Brands2Life with, in addition to my leadership role in digital, I co-head our DE&I taskforce and help upskill all our staff on all things digital.
In my past roles, I have been responsible for integrated comms, digital brand, and social strategies on a local and global basis for key brands including BT, EY, P&G, Netflix, Microsoft, Nescafe, SMA, British Airways, Intercontinental Hotels Group, Bosch & John Lewis. I was especially proud to be part of the multi-award winning #likeagirl campaign for P&G.
In my early days I worked on the first ever Interactive TV channel for Thomson Holidays as well as working in Hong Kong on the installation of the world’s first interactive shopping centre in the new Kowloon airport express station.
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