Today’s economic landscape poses fresh hurdles for scale-ups. Once plentiful funding has been replaced by investor scrutiny and shrinking customer spending power.
An absence of a ready access to funding has not only impacted scale-up growth prospects, but taken away the primary catalyst for earned media coverage.
With fewer major financial milestones to attract media attention and prove commercial momentum, how can high-growth brands adapt their communications strategies to ensure continued awareness?
Our new comprehensive guide – The end of cheap money: s – explores the trends impacting scale-ups and provides actionable communications advice for fast-growth companies in challenging times.
1. The key media reporting trends and their impact
2. Considerations for effective comms during downturns
3. Strategies to build your brand and tell your story
Whether you’re looking to raise awareness, attract investment, exit, or reach new audiences, this guide equips scale-ups with the insights needed to evolve narratives and stand out.
Brands2Life has been helping the scale-up brands transforming our world tell their stories for over 20 years, delivering commercial success for companies like Onfido, Darktrace and Pragmatic.