Global technology pioneer Neo4j appoints Brands2Life as its
UK comms agency

London, UK – June 19th, 2024 – Brands2Life has won the UK communications brief for Neo4j, the global unicorn and leader in graph database and analytics, to help power the next phase of its growth.

Neo4j – on a mission to help the world make sense of data – is a true pioneer. It enables organisations to harness the power of connected data by revealing hidden patterns and new relationships, helping to solve their most pressing business challenges. Its graph database technology is also emerging as one of the most effective ways to improve the accuracy and transparency of Generative AI applications.

The appointment follows a competitive pitch process, with Brands2Life selected for its deep industry knowledge, creative capabilities and proven track record in delivering transformative communications strategies for technology leaders. Brands2Life’s remit will include elevating Neo4j’s brand presence in the UK and championing graph technology through proactive thought leadership, showcasing Neo4j’s impressive case studies, and engaging its 250,000-strong open-source community.

“Taking complex but incredibly impactful technology into the mainstream is exactly the kind of brief we love,” said André Labadie, Executive Chair of Business & Technology at Brands2Life. “Neo4j truly is a brand transforming our world – it’s helping us get to Mars more quickly, uncover election misinformation and even connect indigenous communities with their vanishing heritage. We cannot wait to tell these stories, unearth many more and give Neo4j’s ground-breaking technology the attention it deserves.”

Neo4j’s Director of Global Comms, Caroline De Souza, commented: “We needed an agency that not only understood our technology but could bring it to life for a much wider audience. We saw some truly excellent agencies throughout the pitch process, but Brands2Life ultimately won due to its clear strategy, creativity, passion and expertise. We’re excited about working together with Brands2Life to tell our incredible story, reach new markets with the transformative power of graph, and take our business to the next level.”

Brands2Life will join fellow Paritee-owned business, Geelmuyden Kiese (Sweden), in Neo4j’s global agency network.