London, UK, 24th March 2023 – Brands2Life has been appointed as the EMEA communications agency of Veracode, a leading global provider of modern application security testing solutions, following a competitive pitch to enhance awareness in Europe.
With the world running on code, Veracode is a leading partner for creating secure software. Powered by trillion of lines of code from nearly two decades of data, the Veracode Software Security Platform continuously finds and automatically fixes flaws at every stage of the modern software development lifecycle. Delivering ease of use, speed, compliance and enterprise risk management, Veracode is trusted by security teams, developers and business leaders from thousands of the world’s leading brands.
“The Brands2Life team impressed us with their deep knowledge of our industry, demonstrating a clear understanding of the market challenges,” says Katy Gwilliam, Head of Global PR at Veracode. “Creativity and enthusiasm for bringing stories to life, backed up by strong media relationships, shone through the entire pitch process.”
The communications programme, spanning three countries in Europe initially, will include targeted national and business media engagement, thought leadership and commentary on the issues that matter to security leaders and software development teams, and will be delivered by Brands2Life in the UK and by hand-picked partners from within the Brands2Life Global Network: Gen-G in France and Maisberger in Germany.
“Bringing technical stories to life is what we do best,” added Fiona Goldsworthy, MD of Business & Technology at Brands2Life. “Veracode is a company we have long admired and creating a narrative that resonates with developers and the C-Suite alike is a challenge that we cannot wait to address with our Better Stories Bigger Impact proposition. We see huge potential for a strategic programme that excites us and our Global partners.”
In choosing to work with Brands2Life, Veracode adds to one of the PR industry’s strongest security portfolios that includes Arctic Wolf, CyberArk, Darktrace, F5 and others.