Sectors
Capabilities
Specialisms
Today we are announcing that, after 26 years running the agency we founded, we will be stepping down as the leaders of Brands2Life. We will continue to work at the agency working with clients as Senior Advisors.
We are delighted that our roles as Co-CEOs will be taken by Kate Smith and Will Campbell, both long-term Brands2Life leaders, who are highly respected by staff and clients alike. Each has specialist areas of expertise – Kate as co-lead of our AI taskforce and Will as our fintech lead.
They have both demonstrated over a long time their ability to lead high-performing teams and advise and support clients. They also both live and breathe the Brands2Life values. We all know they will take Brands2Life from strength to strength.
We will continue to work here as Senior Advisors supporting Kate and Will with their transition, working on clients and new business and advising our owners Paritee. We remain very committed to the success of Brands2Life, and our clients.
Kate and Will said:
“Giles and Sarah have built a remarkable, integrated communications agency for The Brands Transforming Our World. We have both built our careers at Brands2Life, shaped by the values and culture they created. Our focus will be on taking Brands2Life forward while staying true to what makes it so distinctive: its ambition, entrepreneurial spirit and culture that attracts talented people and leading clients, while continuing to strengthen its role within Paritee.”
Lars Erik Grønntun, Chairman of Paritee, said:
“Giles and Sarah have built one of the outstanding communications businesses of their generation, and they will continue to play an important role in Brands2Life, particularly with clients and through the leadership transition. At the same time, the strength of the next generation they have developed is evident not only in Kate and Will, but in the number of Brands2Life leaders now taking on wider responsibilities across Paritee.”
PARITEE – THE NEXT CHAPTER
This leadership transition comes as a number of our senior Brands2Life leaders take on broader responsibilities across Paritee, reflecting the growing integration of expertise and capabilities across the group.
Paritee is entering its next stage of growth where it is looking for all the agencies to work together more to leverage their skills and experience to win more shared clients. It is recognised all the agencies
André Labadie will become Paritee Partner and Global Head of Technology; Emily Thomas, Paritee Partner and Head of Healthcare; Kinda Jackson, Paritee Partner and Head of Digital, Social and Influencer; Carolyn Irwin, Paritee Partner and Head of Corporate Communications; Chris Buckley, Paritee Partner and Head of Brand; and Fiona Goldsworthy, Paritee Partner and Head of Affiliate Network and Partnerships. Rene Musech is President, Brands2Life USA.
Tim Spink will take on the role of Paritee Partner and Chief Operating Officer for UK & Ireland. Graham Cox will also take on a wider growth and revenue role across Paritee, gradually transitioning into a full-time position as Paritee Chief Marketing and Business Development Officer, while Joanna Tagg will support HR across UK & Ireland.
The expanded roles are designed to bring more of Brands2Life’s sector, specialist and operational expertise to bear across Paritee and its clients while those individuals continue to play important roles within Brands2Life.
Best wishes
Giles & Sarah
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