London, 20th September 2018 – Following an outstanding year of new business growth within the healthcare sector, Brands2Life is to launch a Health and Wellbeing practice under the leadership of ex-Bayer Senior Communications Manager, Emily Thomas.
She will be responsible for overseeing the new service, driving new business growth and working closely with the agency’s existing healthcare clients to continue to develop their communications. Emily will report into Brands2Life’s Co-Founders, Giles Fraser and Sarah Scales.
Emily joins from Bayer Consumer Health where she managed brand communications and influencer engagement across Bayer’s portfolio of brands, including Berocca, Canesten, Germolene and Rennie. Prior to her role at Bayer, Emily spent six years at Weber Shandwick, as Head of Consumer, Food & Nutrition as well as senior roles at Tonic Life and Fleishman-Hillard. Her clients included Coca-Cola, GSK, Johnson & Johnson, Unilever and Wrigley.
Brands2Life’s healthcare portfolio has increased in size considerably in the past year with healthtech and wellbeing being prime drivers of growth. The practice will be focussed on bringing innovation to the sector through its digitally-led integrated approach.
Sarah Scales, Co-Founder said, “We have worked with a number of healthcare brands over the years, and it has always been an ambition of ours to bring our Better Stories | Bigger Impact offer to the healthcare sector. We’re delighted to have secured Emily to launch our new offer, she is a seasoned consumer health communications specialist with unparalleled industry knowledge and we very much look forward to working with her to expand our Healthcare practice further.”
Emily Thomas, Managing Director, Health & Wellbeing said, “I am thrilled to be joining Brands2Life; the agency has a unique approach to integrated communications that will really chime with healthcare brands. I am looking forward to building on our client roster and creating a team delivering industry-leading healthcare communications.”