Brands2Life launches dedicated fintech offer and promotes Will Campbell as Head of Fintech

Brands2Life, the PRWeek and PRCA 2020 Large Agency of the Year, has announced the launch of a dedicated fintech offer. It will be headed by Senior Practice Director, Will Campbell, a nine-year veteran of the agency.

As head of fintech, he is responsible for overseeing the proposition, championing thought-leadership and driving new business growth, alongside his client leadership role. The agency’s current fintech portfolio includes Adyen, Openpay, Ripple, Soldo and TransferGo.

Despite a year of volatility, interest in fintech has continued to grow. As the broader economy shifts from ‘respond’ to ‘recover’, fintechs are demonstrating how they have emerged as a central force for growth as they look to cement themselves as brands that are transforming our world.

The new offer underscores Brands2Life’s The Agency for the Brands Transforming Our World proposition and its commitment to building its portfolio of disruptive brands. Will and his team will focus on bringing brand creativity and innovation to the sector.

Will will also continue to lead on some of the agency’s core technology accounts.

Giles Fraser, Co-Founder said, “Will has done tremendous work, in shaping and driving our offer for fintechs. His appointment here recognises the expertise he’s developed and the momentum he’s helped build across the agency, as our recent webinar on ‘establishing long-term trust in financial services and fintech’ demonstrated.”

Will Campbell, Senior Practice Director & Head of Fintech, said, “Fintech is certainly one of the most exciting sectors in the UK at the moment, and I’m delighted to be given the opportunity to lead a team where my passion for helping fintechs tell their story can be realised. Whether that’s for brands they’re at the start of their journey or those reaching market maturity, we are ideally placed to help them navigate the challenges ahead.”

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Emily Reid