Brands2Life appoints Moray Macdonald as Head of Public Affairs

London, UK – 21st May 2025 – Brands2Life has appointed Moray Macdonald as Head of Public Affairs as the agency looks to bolster its policy, government and regulatory affairs offering in the UK. He will also be collaborating with public affairs experts across the Paritee agency platform to provide clients with a strong UK and European-wide network of advisers. He replaces Clova Fyfe who is leaving to pursue her passion for policy-related work.

In tandem, Jamie Slavin, who has been with the agency for six years, has been promoted to Deputy Head of Public Affairs.

Moray has over twenty-five years’ experience and an award-winning record of innovation and delivery in public affairs and public relations on projects across the UK and Europe, leading on business transformation, senior political and stakeholder engagement, and regulatory and issues management.

Moray joins after three years at Instinctif Partners where he was Managing Director UK and Ireland and Group Head of Public Policy with responsibility for public affairs across EMEA.  Prior to this he was Managing Director at Weber Shandwick and held a number of roles working for the Conservative Party. He was a Ministerial Special Adviser in New Zealand.

“We’re really pleased to welcome Moray to the Brands2Life team,” said Giles Fraser, Brands2Life Co-Founder. “His extensive experience in public affairs will be invaluable to our clients and with our ambition to increase our share of public affairs revenue.”

“Huge thanks to Clova Fyfe who is leaving at the end of May after six years of leading the Brands2Life public affairs team through a period of significant growth. We wish her all the best for the next part of her adventure.”

Moray added, “It is an exciting time to be joining the team at Brands2Life and an agency that has deep expertise across the key sectors driving the UK economy and of huge relevance to the Government’s missions. I’m looking forward to applying Brands2Life’s better stories and bigger impact approach to grow and strengthen our clients regulatory and policy engagement.”

Moray is also Chair of Sustrans, the charity that’s making it easier for people to walk and cycle across the UK as guardians of the 13,000 miles that make up the National Cycle Network; and he is a Board Member of Strathclyde Partnership for Transport – the Regional Transport Partnership delivering 70% of all of Scotland’s public transport journeys in a catchment of 2 million people.