We took a British institution, cherished for its social and communal environment – the pub – and opened our very own, ‘The Linked Inn’. Our pop-up pub was created to enable young professionals to socialise with their professional community over a drink, and even land themselves a job.
We served ‘career advice on tap’ from LinkedIn experts who were on hand for profile advice, and provided the opportunity to have a your profile picture taken by a professional photographer.
Best of all, our daily ‘live jobs’ specials board featured a host of real vacancies from some of the UK’s top companies including Amazon, John Lewis Partnership, Visa and ASOS – punters were able to speak to the recruiters and hiring managers and potentially secure themselves a formal interview.
A media partnership with LADbible, influencer engagement and a targeted promoted social posts ensured career builders in the capital knew of the opportunity.