Why you need an
Executive Comms Programme

What we learnt from auditing 100 CEOs

The top brands have realised that employees and consumers want businesses leaders to have a point of view on the world and values to match. They know more is expected from them today, so how are they delivering on this challenge?

Through executive comms programmes – which help leaders build trust with their audience by telling the story of what they, and their brands, stand for.

It’s not all plain sailing though. We analysed the LinkedIn and media profiles of 100 CEOs across some of the biggest brands from nine distinct industries.

Then, we ranked them against the best practices we’ve picked up across years of delivering our clients’ executive social and media programmes.

The results are in, and there’s a lot they could be doing better.