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Misinformation is no longer a distant threat – it’s a daily reality.
In the latest edition of our Marketing in Transition series, we explore how senior marketers are responding to one of the most urgent challenges facing brands today: the rise and impact of misinformation.
From AI-generated fake content to the erosion of public trust online, the stakes for brand reputation have never been higher. Our research with 200 CMOs and CCOs across the UK, France, Germany and the US reveals just how seriously this issue is being taken. 67% of respondents are concerned about the risks, and over a third say they are extremely concerned.
The report uncovers:
The top strategies brands are using to counter misinformation
How leading CMOs are preparing their organisations – from 24/7 monitoring to cross-functional taskforces
The importance of trusted media, employee advocacy and cohesive social strategy
Why a fully integrated approach across owned, shared and paid channels is essential
With insights from senior marketing leaders and expert commentary from Brands2Life, we explore how to navigate an increasingly uncertain communications landscape.
If you’d like to talk through any of the topics covered in this article, we’d be happy to set up a meeting. Just get in touch.
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