Cloud security company Lacework picks Brands2Life to build its brand in Europe

London, UK – 20th October 2023 – Brands2Life has been selected by data-driven cloud security company, Lacework, to ramp up its brand visibility across Europe. Lacework works with organisations including Snowflake, TSB and Verifone to keep them secure in the cloud, enabling them to innovate faster with confidence.

Brands2Life’s communications programme will help to position Lacework as the number one security platform for the cloud, drawing on earned-first storytelling to cut through the noise in the cyber space and to build its brand as a leader in data-driven cloud security.

“Brands2Life come highly recommended as a team that meets the results-driven approach to media relations and brand storytelling that we expect,” says Mark Wheeler, VP of Corporate Marketing at Lacework. “Their deep network of partners who match that ethos, including in Germany (Maisberger) and France (Fabriq), have allowed us to quickly extend our work across EMEA.”

“We have significant experience of working with fast-growth companies to develop comms strategies centred around creative storytelling that deliver business impact across different regions,” says Fiona Goldsworthy, MD of Business & Technology at Brands2Life.

“Reading the news headlines any given week serves as a reminder that cloud security is a critical challenge that needs solving and the data-driven approach the Lacework platform provides customers allows them to scale at speed, securely, in the cloud. We see a huge opportunity to communicate what sets it apart with our Better Stories Bigger Impact proposition.”