Insights & Strategy

Creative catalysts, powered by insight.

We believe in the transformative power of data in delivering Better Stories. Bigger Impact.

Our ambition is to enable brands to stand-up and stand-out through the power of communication. This mission starts with strategy and insights at the heart – where we find magic that makes a business shine.

 

Our team of strategists, researchers and data analysts leverage industry leading tools and techniques to turn data into actionable insight.

 

By combining audience insights with cultural context, we’re able to identify the white space for brands, creating a catalyst for communication, content and creativity – empowering an ecosystem of multichannel storytelling.

Areas of expertise
  • Campaign strategy
  • Content strategy
  • Communications strategy
  • Audience personas
  • Trends & insights
  • Measurement & reporting
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What We Do

  • Audience personas
  • Predictive trends
  • Creative campaign planning
  • Content ecosystems

Audience personas

We get under the skin of the people you want to connect with.

We understand where your audience are, how they think, what they need, who they listen to, how they behave to enable you to tailor messaging and increase your brand relevance. We use data and insight to create a people-first approach to communication.

Predictive trends

We believe in the power of context for communications. By taking a world-in view of a topic landscape through ongoing trend tracking and insight, we’re able to identify the subtle shifts and topic evolutions that allow you to anchor your brand in culture.

Our predictive trends tacking enables insight in action, by applying real-world data to content and messaging, ensuring your brand is landing in the right conversation in the right way.

Creative campaign planning

Creativity sits at the heart of our agency, where we believe in the power of insights in enabling us to help brands stand-out from the crowd. By bringing together the perfect synergy of knowing our audience, understanding cultural landscape, uncovering category space, and getting under the skin of what makes your brand, we’re able to develop creative catalysts that deliver impactful brand storytelling.

Whether you’re looking for a moment in time stunt, an ongoing programme or a campaign with purpose, we start with insights and strategy to deliver Better Stories. Bigger Impact.

Content ecosystems

By bringing together our audience personas, trends insights and campaign activity, we can create holistic and inspiring content ecosystems that enable you to reach the right people in the right way with the right content.

Combining big thinking with detailed insight and tailored messaging, we can create deep connections with key audiences across multiple channels. By looking holistically at the content ecosystem, we can enable communication across the funnel.