The power of visual storytelling in coral reef restoration

Brands2Life told the incredible story of how Coral Maker is using Autodesk’s innovative technology to rapidly scale the restoration of endangered coral reefs around the world.

Coral Maker is a nature tech company which sits at the intersection of environmental restoration and advanced technologies. Coral Maker’s work with Autodesk involves various parts of the business, from the Autodesk Foundation to the Technology Centres to teaching a coral biologist how to use our Fusion manufacturing software.

Read on to find out how we worked with Deborah Reid, Brand Marketing and Communications Manager, Northern Europe at Autodesk, on this journey across PR, social media and film – and her top tips for cleantech communications professionals.

In this Q&A with Deborah, we discuss:

• Striking the right balance between emotional and practical storytelling when highlighting the consequence of climate change on coral reefs
• Collaborating with Coral Maker to demonstrate how Autodesk’s technology – manufacturing, artificial intelligence and robotics – is delivering human and environmental benefits
• The importance of measuring impact from an internal and external comms, and across multiple channels including PR, social media and film

Read below to find out more about our award-winning campaign.