Evotix: Confidence to Transform

Re-imaging a bold brand ready for growth.


SHE Software (now Evotix)  is a leader in the EHS (Environmental, Health and Safety) industry. Founded in 1996, they had enjoyed strong growth and built a multi-national workforce and customer base. However, they wanted more.

With aspirations to break into the US market and series B funding secured in 2020, we were tasked with reviewing the existing brand and creating a new brand that reflected their ambitions and would make them stand out amongst their competitors.

We conducted a complete 360’ view of the business, which enabled us to create a distinctive new brand positioning which was bold and ambitious.


We conducted a full audit, interviewing customers, employees, partners and investors. This was supported by review of key competitors and existing brand materials.

We  created  a new brand architecture, framework and visual identity, plus a  new name, Evotix.

Evotix gives partners and customer the ‘Confidence to Transform’. Our visual identity development and messaging framework helped to create a new brand that was unique amongst its category and added human charm, helping Evotix come to life.  

Other important assets like brand guidelines, website and social assets, merchandising and a brand workshop delivered in-person to over 110 people at the Brand Launch event made this change a successful transformation.


In November 2021, Evotix officially launched at a company event in Manchester. Supported by PR activity the website saw a 5000% increase in visitors’ sessions from key markets and the
in-person feedback collected was outstanding. External activation is in its infancy, but LinkedIn social posts have already seen a 1000% CTR and the re-brand won Gold at the World Brand Design Awards for its new brand identity.


Brand Design Creation – Gold Award