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London, 11th February 2022 – Brands2Life has announced three key appointments in its newly-created Marketing and Creative Services practice as the agency seeks to build on its award-winning BETTER STORIES | BIGGER IMPACT brand marketing work.
Tim Corcoran joins as MD, Marketing and Creative Services supported by a three-person leadership team. Danila Lupino joins as Creative Director and Head of Studio from Grayling; and Megan West joins as Senior Practice Director, Marketing Services from The Marketing Practice. To complete the team Tom Ronayne is promoted to Head of Delivery.
The Marketing practice has been in place for over five years and was merged with the Creative Services team at the start of the year. It specialises in brand strategy, marketing campaigns and design work. The practice has won two awards for its corporate identity work in the past year: a Gold at the World Design Society Awards for its EVOTIX rebrand: and a Gold for Best Corporate Rebrand at the TRANSFORM Europe awards for its Omdia work for Informa Tech. Brands2Life also won B2B PR Agency of the Year at the B2B Marketing Awards in 2021.
Tim Corcoran joins from marketing agency Brilliant Noise where he had been MD for the past three years. Prior to Brilliant Noise he worked at Isobar and agency.com. Danila Luppino was previously at Grayling and her career includes spells at JMW, Hill & Knowlton, Siegel & Gale VMLY&R and AJE. Megan West joins from B2B specialists The Marketing Practice where she has spent the last ten years and, most recently, ran the agency’s largest, global account, ServiceNow.
Tim says “I’m really excited to be joining Brands2Life and be able to bring together such a talented leadership team. The agency has an unbeatable leadership position working with the brands transforming our world and a superb company culture. I’m looking forward to helping our clients make their brand visions a reality and extend many more of our client relationships into full-funnel marketing.”
Giles Fraser, Co-Founder, comments, “Over the past five years we have really evolved our BETTER STORIES I BIGGER IMPACT proposition so that we can take one idea and execute it across multiple platforms, disciplines and markets. Our decision to merge our Marketing and Creatives Services teams and make this major investment in marketing and creative talent demonstrates how important these capabilities will be to our future growth.”
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