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Last week thousands of people descended on the ExCel in London to attend Infosecurity Europe, the largest gathering of the cybersecurity industry in Europe. The event is about more than finding the latest cybersecurity tech – it’s about learning from experts, connecting with the industry, strengthening skills and finding solutions with a measurable impact.
Several of the Brands2Life team were among those visitors; here are some of the key cybersecurity trends we came across while there:
Trend predictions were rife throughout the event, with experts being asked how cyber threats will evolve over the next 12 months. One such prediction was that the threat landscape will remain much the same when it comes to the threats being used to target businesses, for example, phishing, ransomware etc. What we will see however, is threat actors improving their tactics, with much better collaboration between groups. Also, many believe there will be a vast increase in both the complexity and the stealth of the challenges security teams will have to face – they need to be prepared.
Securing critical national infrastructure (CNI) is priority number one for the industry, as demonstrated by multiple keynotes on the topic and the prominence of vendors like Armis. As we’ve seen over the last few years, the supply chain is a delicate, complex ecosystem where the smallest disruption can have huge knock-on effects. In Tuesday morning’s panel, ‘A Catastrophic Cyber Storm is Brewing’, we heard the perspectives of organisations that may not be immediately come to mind as critical infrastructure but are ultimately crucial to a functional society – food & agriculture and pharmaceuticals for example.
To ensure organisations have an appropriate level of security across their teams, there are several cybersecurity certifications available, the most common of which is the ISO 27001 from the International Organisation of Standards (ISO). At Infosec, there was a certain amount of frustration at the cumbersome nature of these certifications, calling them time-consuming and ripe for reform. At one of the panels, the view was that many don’t have the budget to continuously do the upkeep, as they are big-ticket items that are generally take time and effort in terms of resourcing.
For all the media chatter about the transformative effects of generative AI, its presence at Infosecurity this year was surprisingly minimal, judging by the keynotes we saw and the general event chatter. Security pros are a notoriously sceptical bunch, and it may be a year or two yet before reality and CISO priorities catch up to the hype machine.
One trend we noticed from previous events was increasingly sophisticated data capture experiences and gamification being used by many brands on their stands. Almost every stand had a tablet set up to gain visitors’ credentials in exchange for giveaways or to take part in the interactive experience they had on their stand, whether “whack-a-hacker” or flying a plane through hoops while avoiding bugs. This mirrored many conversations we’re having with our own clients around the importance of creating engaging experiences or content that people will remember, while capturing potential leads AND making sure to follow up on them. One example of this is our work with CyberArk where we created a short video to show how nightclub security is just like protecting privileged access across an organisation; check it out here.
As one of the UK’s leading technology PR agencies, we know that cybersecurity is one of the toughest and most competitive areas of B2B technology, but that detailed industry knowledge can give you an unfair advantage. Working with some of the globe’s leading cybersecurity companies has taught us that keeping an eye on the trends helps you stay one step ahead of the competition.
We are consistently working with our clients to navigate the impact of the trends that take shape, helping the brands that are transforming the world tell unforgettable stories. If you’d like to talk to us about how we can put our BETTER STORIES BIGGER IMPACT approach to work for you, get in touch!
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