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“The rumor of broadcast’s death has been greatly exaggerated.”
Business TV still matters. For private tech companies willing to play the long game, business broadcast offers one of the most powerful – and overlooked – platforms to shape market perception, reach decision-makers, and lead high-stakes conversations.
Over the course of one month, we analyzed 489 hours of programming across CNBC, Bloomberg, and Fox Business, tracking 6,584 segments to understand the true state of private tech coverage on business television. The results were clear: Private companies appear in just 20.5% of segments – but when they do, they punch far above their weight.
A preview version of the report is viewable below. Let us know if you are interested the full report.
Want to dive deeper into the strategies, stats and segment breakdowns? The full version of Breaking Through in Broadcast includes:
Airtime benchmarks across networks
The top 20 most featured private companies
Insights on story types that succeed
A framework for planning your next broadcast pitch
Just get in touch and we’ll send it over.
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