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London UK – Through its industry-leading partnership with Family Action’s HeadStart programme, award-winning communications agency, Brands2Life, will continue to support HeadStart for a third year running and is committed to helping over 100 more people during 2024. In 2023, the agency supported over 120 young people with in the HeadStart programme from organisations such as London Tigers, Oxygen, Gloves Not Knives and Kinetica Bloco. During 2022, over 90 young people were supported by Brands2Life.
As part of the programme, Brands2Life hosts personal brand and career workshops, holds industry information sessions, helps develop CVs and interview techniques plus offers paid work experience to better assist disadvantaged local young people into the world of work.
Workshops, led by employees across the business, teach participants how to elevate their personal brand, equipping them with the skills and confidence needed to impress at job interviews. Throughout the year, Brands2Life has led pro bono and fundraising campaigns to raise awareness of the programme as well as making donations to the charity.
HeadStart, run by national charity Family Action, is a youth employability programme that supports disadvantaged young people to develop the skills, experience and confidence needed to secure and stay in employment. More than 790,000 young people in the UK are not in education, employment or training, often due to poverty and disadvantage. The programme’s methodology, ‘Give Time, Gain Skills, Get Ahead’, helps disadvantaged young people learn about new industries and jobs that interest them, interact with volunteer employees, practice their soft skills and access new opportunities.
Robert Whiteside, National Manager, HeadStart, Family Action said, “Since we started working together at the start of 2022, the Brands2Life team has really got stuck into the HeadStart programme, from running workshops, leading interviews and hosting workshops. Every single one of our HeadStarters has thoroughly enjoyed their experience and we’re so pleased that we can continue to work together for another year.”
Feedback from HeadStart participants who joined workshops and/or placements at Brands2Life was overwhelmingly positive:
“I loved working with the Brands2Life team, they really helped boost my confidence through meeting new people from different departments. The placement allowed me to grow professionally and personally. Overall, it was a great experience that I was privileged to have and I met the loveliest people”;
“The time I spent at Brands2Life was incredibly enjoyable and very fun, the tasks given provided me with valuable insights into the field of work. This experience was truly inspiring and [has] motivated me to pursue a career in the business/economic sector”;
“The placement helped me with creativity and grasping more knowledge about digital media. I can gladly say my I became more confident as I interacted with many different people and had a good time working with the people at Brands2Life!”
“We’re really proud to have supported so many young people through the HeadStart programme and we’re so pleased to have received such brilliant feedback from both the participants and our own volunteers. Family Action is a charity that perfectly aligns with our values and our agency mission to transform the world, by making an important impact on our society and industry,” commented Sarah Scales, Co-Founder at Brands2Life.
“The HeadStart programme is pioneering a path for businesses and industries to support disadvantaged young people and enhance their employability. We can’t wait to continue our work together and to welcome 100 more HeadStarters next year.”
The partnership with HeadStart represents Brands2Life’s goal to diversify and widen participation into the PR and creative industries.
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