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Brands2Life unveils interactive PUNCH dashboard to power smarter influencer marketing

London, UK, 1st December 2025: Award-winning comms and PR agency Brands2Life has launched the latest iteration of its PUNCH influencer offering, with a brand-new Creator Dashboard. This transformative interactive platform enables brands to identify, evaluate and track influencer performance – giving marketers the insights they need to drive measurable business impact.

A recent Brands2Life report revealed that the #1 source of information for professionals is their own network. Yet many B2B brands are cautious to work with influencers as they can’t see business impact from the outset.

Key highlights of the PUNCH Creator Dashboard include:

  • ‘No more vanity metrics’. Deep influencer insights that really matter to a business, including authority, relevance, impact and authenticity.
  • Bespoke scoring system so clients can quickly view real-time data, removing doubt and subjectivity from influencer work.
  • Smarter, data-driven creator selection, targeting and campaign planning support for brands.
  • Underpinned by proven PUNCH methodology, combining machine intelligence with human experience – and already trusted by global brands like Tetra Pak, Xero and LinkedIn.

“Influencer marketing is constantly evolving, and brands need the right insights to ensure measurable impact from their partnerships,” said Kinda Jackson, Digital & Social Managing Director at Brands2Life. “With our new PUNCH dashboard, we’re empowering our clients to make smarter, data-driven decisions about the creators they work with, ensuring maximum return on investment.”

This comes at a crucial time, with one in two UK workers unfollowing B2B brands because their content feels inauthentic and lacks connection (source: Brands2Life research).

Brands2Life first launched its PUNCH methodology in 2020, and it has since helped over 35 brands, including the likes of Vodafone, Experian and Vista Health, deliver successful influencer and creator strategies. The new dashboard is Brands2Life’s next step in transforming influencer marketing, bringing real-time insights and advanced analytics to both B2B and B2C brands.

Brands looking to elevate their influencer marketing strategies can request a demo of the PUNCH Creator Dashboard today. Discover more and book your demo here.