London UK, 3rd February 2023 – Pragmatic Semiconductor, has appointed Brands2Life as its UK communications agency, following a competitive pitch. The integrated programme across public affairs and public relations will help drive the next stage of Cambridge-headquartered Pragmatic’s growth and establish it as the leading semiconductor manufacturer in the UK, at a critical time for the sector.
The semiconductor industry has faced a range of unprecedented global challenges, which have also disrupted other industries, delayed manufacturing, and impacted the economy. Pragmatic is the world’s only semiconductor manufacturer producing ultra-low cost, non-silicon, flexible chips at scale. These chips enable ubiquitous electronics applications across multiple industries including automotive through to healthcare, packaging, and the circular economy.
Brands2Life will raise awareness of Pragmatic, the potential of non-silicon, flexible chips in the UK, and work with policy makers and press to help shape the best business landscape to support domestic growth of this sector. This includes targeted national media engagement, thought leadership and commentary on the UK’s semiconductor and wider science and technology industry. It will also build wider stakeholder relationships across government, industry and think tanks, to outline the sector’s potential to help the UK meet its ambition to be a leader in science and innovation.
Kay Baldwin, Senior Vice President of Corporate Marketing at Pragmatic Semiconductor commented: “The UK has a genuine opportunity to be a world leader in flexible semiconductors. During the pitch process, Brands2Life clearly demonstrated how we could amplify this message, including bold messaging and high impact campaigns centred around the growth of science and technology in the UK. They also have a strong network of contacts across media, government, and wider stakeholders.”
Brands2Life’s Head of Public Affairs, Clova Fyfe, adds: “As the agency for the brands transforming our world, Pragmatic’s challenge is one we relish. Semiconductors will play a huge role in many industries, from accelerating sustainability in packaging through to traceability and better healthcare, but there’s a limited window in which to create the right business conditions and incentives to cement the growth of home-grown technology. Our integrated approach to PA and PR will tell Pragmatic’s story on how the future of the industry can be shaped to ensure that the UK is a global leader, reaching critical stakeholders including government, press, regulators, industry, and trade bodies.”
Pragmatic Semiconductor joins Brands2Life’s growing portfolio of UK-founded technology scale-ups including Matillion, Onfido and Venari.