London, UK – 7 October 2024 – Following a competitive pitch earlier this year, Brands2Life has launched the new brand it created for the National Energy System Operator (NESO). The comprehensive rebrand introduces a new brand identity, messaging, and visual language that underscores NESO’s crucial role in leading the UK’s transition to net zero.

NESO has been set up as the new independent public corporation responsible for planning Britain’s electricity and gas networks and operating the electricity system. It has been established to deliver the decarbonisation of the energy for Great Britain and oversee whole system planning to achieve net zero in a secure and affordable way for consumers.

The re-brand reflects this evolution and positions NESO as a cornerstone of the new energy landscape.

Brands2Life conducted extensive research and stakeholder workshops, involving over 400 NESO staff members. This process resulted in a new brand positioning and core idea: “Energising Progress”, one that encapsulates NESO’s Purpose, Vision, and Values and emphasises its drive to solve problems and push the boundaries of what is possible. The agency developed a comprehensive brand strategy, including a new messaging narrative, tone of voice, and messaging pillars. It also created a unique and ownable visual identity to bring to life NESO’s ambition and togetherness.

“Brands2Life have helped create and shape a new brand identity and positioning that we are all incredibly proud of” says Ellie King, Strategic Planning and Brand Manager at NESO.

“This is a huge milestone for the business and Brands2Life have been a fantastic partner in understanding our ambitions and goals, to create the brilliant new brand which you see today.”

“We are incredibly proud to have partnered with NESO on this transformative branding journey,” says Tim Corcoran, MD of Marketing & Creative Services at Brands2Life.

“Witnessing their commitment to the ‘Energising Progress’ platform we created and their vital role in shaping the UK’s energy future has been inspiring. The new brand encapsulates their ambition and positions them as leaders in the transition to net zero. Creating brands that have this level of transformation at their heart is completely aligned to our mission.”

A national advertising campaign is being planned and created by Eulogy.