Brands2Life launches its GEO offering to increase brand visibility and reputation in AI-driven search

London UK – Brands2Life has launched a new Generative Engine Optimisation (GEO) offering to help brands increase visibility, authority and governance as search shifts from links to AI-generated answers. It is focussed on ensuring visibility and protecting reputation, and is designed to address the significant potential to influence how AI systems interpret and summarise information from across the web.

The offering brings together a fully integrated approach including narrative, messaging, owned content strategy, development and optimisation, as well as earned media strategy and execution, community and influencer engagement, on-page technical optimisation. Together with ongoing AI visibility measurement, this approach influences how LLMs such as ChatGPT, Claude, Perplexity and Gemini understand, reference and recommend brands.

With almost 90% of citations coming from earned media, Brands2Life’s GEO programmes build topical authority around the subjects brands want to own, combining compelling storytelling with forensic media relations across national, broadcast, trade and specialist titles, and influential blogs. This earned activity is closely aligned with owned content development, including blogs, press releases, FAQs and thought leadership, ensuring consistent narratives and clear signals for both audiences and AI systems.

“The best thing about GEO is that however much the algorithms change – and they do, regularly – the emphasis on strong earned media and informative owned content is still vital. But this also needs to be combined with an integrated strategy across the different channels,” commented Kate Smith, Brands2Life co-head of AI. “Our offering connects GEO with reputation, narrative and stakeholder influence, helping brands show up in the right places in the right ways.”

Early results show the impact of this integrated approach. For Hitachi ZeroCarbon, a combined SEO and GEO programme delivered a 41 percent increase in organic traffic, a 72 percent rise in non-branded search impressions, and a 40 percent uplift in keywords ranking in Google positions one to five. The programme also secured visibility in AI-generated search results for priority topics for the brand.

Brands2Life’s GEO offering sits alongside its digital marketing, earned media, social and a key part of its AI Hub services; continuing to build on its integrated approach to communications in an AI-driven world.

For more information on Brands2Life’s Generative Engine Optimisation and AI search offering, visit our dedicated GEO page.