London, 12 May 2023 – We have retained our position as UK comms agency for dating app, Match following a competitive repitch after 12 years of working together.
We responded to individual briefs for Match and two additional Meetic Europe dating brands, including over 50s dating app, Ourtime, and a new service for single parents, Even – successfully extending our remit with other brands in Meetic Europe’s portfolio.
We will lead the UK comms for all three brands as our team unites consumer and corporate communications to position each individual service as a market leader in its segment, with a strong, and unique, voice on the issues that matter.
The first job at hand was to launch Even within the UK. The dating app’s mission is to help single parents find a balance between their family and their personal lives. It gives them a platform to finally meet someone who understands them in a safe and caring environment – something which they have been lacking before now.
Roelijne Peters, Senior Marketing Manager Meetic UK & Europe, said: “We were keen to consolidate all of our PR activity into one agency that could take tailored PR approaches to each of the brands that drive impactful communications. Brands2Life blew us away (again!) with their understanding of our audiences, learnings to date and their creative, strategic approach. We’re so excited to work with the team to launch Even in the UK today – we’re certain it will be a huge success.”
“We have consistently brought creativity to Match’s storytelling by delivering our Better Stories | Bigger Impact ethos,” commented Giles Fraser, our Co-Founder. “Whether it’s a brand campaign, a news announcement or a reactive comment pitch, we have the right contacts and knowledge of trends and cultural moments to ensure the Meetic Europe brands will be in the right place at the right time.”