Cybersecurity leader ESET picks Brands2Life to ramp up UK brand awareness

London, UK – 21 November 2023 – Brands2Life has been appointed by global digital security firm, ESET, as its retained UK communications agency following a competitive pitch.

ESET is one of Europe’s pioneering cybersecurity companies, dedicated to protecting the progress that technology enables. It has hired Brands2Life to deliver a high impact, creative, proactive media relations programme focussed on the national, broadcast and trade media, putting ESET and its spokespeople at the forefront of the conversation around evolving cyber threats.

“We ran a very competitive pitch process to find the very best agency to take our brand forward, and Brands2Life was a clear winner,” says Julie Berriff, ESET’s UK Marketing Director. “The team’s security credentials are second to none – they clearly know the media inside out and understand exactly what it takes to deliver regular top tier coverage for leading security brands. But what really stood out was their creativity and the confidence the whole team had in their ideas. We’re really excited about the partnership.”

“One of our favourite types of brief is when a brand’s getting good media coverage but wants to take things up a level in terms of quantity but also evolving what it’s known for,” comments André Labadie, Executive Chair of Business & Technology at Brands2Life. “ESET has some incredibly smart people, highly innovative technology and lots to say, so we’re relishing the chance to ramp up its brand awareness in the UK.”

“What we particularly loved about the process was the importance ESET placed on whether we would enjoy working with each other. We felt a natural fit right from the start and can’t wait to do some cool things together.”

ESET joins Brands2Life’s large security portfolio, alongside Arctic Wolf, CyberArk, F5, Lacework and others.