Brands2Life appoints Graham Cox Chief Growth Officer 

London, UK – 12^th September 2024 – Brands2Life has strengthened its leadership team with the appointment of Graham Cox in the newly-created role of Chief Growth Officer. Graham will join the Brands2Life board team and be responsible for driving the growth of business across the agency, expanding its UK and US client bases.

Joining from McCann Central where he was Chief Growth Officer for over two years, Graham led the business commercial growth across six of the UK offices. Previously, Graham had been with the IPG network for over seven years in his previous role as the EMEA SVP, Business Development Director & Marketing at Weber Shandwick.

Graham has over 20 years of experience in agency growth across the full marketing mix for some of the world’s most iconic brands and clients. Working in roles that covered the UK, US, Europe, and the Middle East, his focus will be on accelerating Brands2Life’s new business activities and supporting its contribution towards growing the Paritee agency platform.

“We’re really pleased to welcome Graham to the Brands2Life team,” said Sarah Scales, Brands2Life Co-Founder. “His extensive experience in winning business and driving growth for world-renowned agencies will be enormously helpful to our teams across the business.”

“As The Agency for the Brands Transforming Our World, we have ambitious plans for the years ahead and having Graham on board will help us achieve these.”

Graham added, “It is an exciting time to be joining the team at Brands2Life. I wanted a new opportunity that would pull on my global experience in network agencies with the approach I have developed during my career with consultancies and start-ups.”

“The client base and expertise we have here is superb. Our size, services and structure ensure we are powerful enough to deliver at scale whilst retaining the personal touch. With our BETTER STORIES I BIGGER IMPACT approach to integrated comms we are well placed to continue the impressive growth Brands2Life has achieved over the past 20+ years.”

Graham’s expertise includes marketing communications across advertising, media, social and brand development. He has a proven track record of setting and implementing growth strategies, building reputation, engaging audiences, and developing relationships that result in long-term partnerships and revenue growth.