Perrigo appoints Brands2Life as Creative Agency

TV creative for Nytol will be first project

London – 3rd January, 2022 – Perrigo, a leading provider of over-the-counter (OTC) self-care products, has selected Brands2Life as its creative agency following a competitive pitch process.

Brands2Life was chosen to provide creative strategy & support across Perrigo’s historical brands such as Nytol, Solpadeine & Beconase, initially starting with a TV creative for market leading brand Nytol.

With 75% of UK adults suffering from issues with sleep or stress every month[i], the brief seeks to drive brand resonance to encourage consumers to take proactive steps to manage their sleep issues.

Laure de Brauer, Senior Marketing Director, Perrigo “Brands2Life showed strong strategic & creative thinking within the pitch response and understands the complexities and sensitivities of our sector. I am excited that they will support us in our mission to enable people to make positive changes to their health & wellbeing.”

Emily Thomas, MD Health & Wellbeing, Brands2Life “Perrigo is a company we have long admired for its incredible brand portfolio and ambition to stand out from the crowd. As an agency we have invested significantly in developing first-class creative capabilities and we’re thrilled to be supporting Perrigo on its creative quest to deliver category-leading work.”

Brands2Life’s creative capabilities continue to grow, with the agency leading health creative work for global contact lens maker CooperVision, med-tech leader Olympus Medical and women’s health company Hologic.

[i] Perrigo Sleep, Stress, Snore U&A (BoxClever), July 2020