Mars Petcare, Champion Petfoods, selects Brands2Life as
European digital agency

The agency will be leading the charge on Champion’s social channels to increase brand awareness across the UK, Germany and Benelux.

LONDON, UK, 4th September 2024 – Brands2Life has been selected by Champion Petfoods, part of Mars Petcare, to increase its brand awareness and consumer engagement across a selected group of European markets.

Champion Petfoods, maker of pet food brands ACANA and ORIJEN, has tasked Brands2Life to ramp up its European social channels including influencer marketing and paid media strategy. The agency won the account after winning a competitive EMEA regional pitch.

Drawing on Brands2Life’s Global Network to partner with handpicked local agencies means the team can provide local insight and on-the-ground communications with Brands2Life’s central EMEA team – Adel & Link in Germany and Triangle PR in Benelux. The UK remit continues to be run by the Brands2Life central team.

Brands2Life has worked with Champion Petfoods in the UK market since 2021, developing their social offering, across organic social media management and content creation, paid social media campaigns and influencer strategy. The agency has helped to move the brand from a product-centric offering to showing the brand’s product benefits in a more emotive approach. Brands2Life’s people-powered social proposition to put customer and influencer voices at the centre of their social storytelling to stand out and drive action, has set the brand up to ensure an audience-centric approach in everything they create to ensure every piece of activity resonates.

Champion Petfoods Marketing Director of EMEA, Sara Soler, said: “Brands2Life have strong EMEA capabilities to support us across our European markets. We look forward to working together in growing our local social channels with content that resonates with our audience, engaging valuable influencers and supporting in our paid strategy”.

Brands2Life Managing Director of Social, Digital & Influencer Kinda Jackson added: “We have been working with Champion Petfoods for a number of years now, supporting in their UK market.”

“We are now thrilled to be working on their EMEA remit in the UK, Germany and Benelux to create the emotional connection with their social audience through people-powered storytelling, raising their brand profile in respective local markets. We see a huge opportunity to position Champion Petfoods as the premium pet food and expand their ACANA and ORIJEN brands across Europe.”