Marketing in Transition

Generative AI: Are marketers ready to walk the talk?

Is Generative AI ready to transform marketing?

The opportunities are immense – from content efficiency to predictive insights – but skill gaps remain a key challenge.

In our Marketing in Transition report series, we’ve surveyed 200 CMOs and CCOs in UK, France, Germany and the US to understand their biggest business opportunities and challenges.

Our fourth and final article, Generative AI, shares how brands navigate the promise and peril of AI…

Alternatively, you can listen to an audio version of our podcast below.

You can read the rest of our Marketing in Transition series here:

• The Boldness Dilemma
• Balancing Brand & Lead Generation
• Transformation in Marketing

If you’d like to talk through any of the topics covered in this article, or any in the series, we’d be happy to set up a meeting. Just get in touch.